HOLLYWOOD, Fla., Oct. 31, 2024 /PRNewswire/ — For its 25^th annual PINKTOBER fundraising initiative for breast cancer research and awareness, Hard Rock International is proud to team with its esteemed athlete partners to host an auction of exclusive sportswear with all fan bids benefitting the fight against breast cancer.

Standout auction offerings include Hard Rock brand ambassador and global soccer legend Lionel Messi’s autographed pink cleats, worn during the 2024 MLS Cup Playoffs in November. This presents a one-of-a-kind opportunity for fans to own a piece of Messi’s legacy while supporting an important cause during Breast Cancer Awareness Month.

Additionally, Oracle Red Bull Racing—Hard Rock’s official cafe, casino, and hotel partner—will contribute autographed racing gear to the auction, including items worn by Max Verstappen and Sergio Perez, worn during the Formula 1 Mexican Grand Prix from October 25 – 27 and Brazilian Grand Prix from November 1 – 3, 2024. To further honor Hard Rock’s commitment to help find a cure for breast cancer, the Hard Rock logo on the team’s cars and driver overalls was turned pink throughout PINKTOBER, symbolizing the unity of speed, power and purpose.

Both auctions are open now through November 22 on QTEGO with all proceeds benefiting the Hard Rock Heals Foundation to support breast cancer awareness and research worldwide.

“We’re grateful to Lionel Messi, Max Verstappen and Sergio Perez for their exceptional contributions to Hard Rock’s PINKTOBER auction. These items not only amplify the mission of PINKTOBER but also highlight the global solidarity in the battle against breast cancer,” said Stephanie Piimauna, Senior Vice President of People & Inclusion and Chief Diversity & Inclusion Officer at Seminole Hard Rock Support Services.

Visit hardrock.com/pinktober for more information on events and offers across Hard Rock Hotels, Cafes, Casinos, Rock Shops® and digital platforms and donate directly to the cause on Benevity.

About Hard Rock^®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

SOURCE Hard Rock International

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