Collaboration coincides with entertainment leaders’ support of Problem Gambling Awareness Month
LAS VEGAS, March 1, 2024 /PRNewswire/ — MGM Resorts International (NYSE: MGM) and BetMGM announced today new groundbreaking initiatives in collaboration with Kindbridge designed to support problem gambling research and mental health services. Kindbridge Research Institute and Kindbridge Behavioral Health are organizations that aim to better understand the problems that exist within at-risk communities, delivering evidence-based treatment for gambling disorder.
The partnerships and collaborations break down as follows:
MGM Resorts & Kindbridge Research Institute
As part of its commitment to responsible gaming research, MGM Resorts has donated $100,000 to Kindbridge Research Institute in support of a voluntary medication trial for veterans experiencing gambling addiction in Las Vegas. This first-of-its-kind treatment aims to reduce gambling urges and symptom severity among veterans with gambling disorder.
“This contribution will help explore and identify innovative treatment for a population our company cares deeply about,” said Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts. “We have a longstanding commitment to supporting military members and their families year-round and are privileged to invest in research that benefits this important community.”
Research will be completed by treatment providers at the Las Vegas Veterans Affairs Residential Recovery and Renewal Center (LVR3) in partnership with the University of Nevada-Las Vegas. The study is part of Kindbridge Research Institute’s 50x4vets program, a multi-year research initiative aimed at increasing research on gambling disorder in veterans by fifty times in four years.
“This is such a promising intervention,” said Nathan D. Smith, Executive Director of Kindbridge Research Institute. “We are so grateful for MGM Resorts’ support of this research to improve the lives of veterans and extend the work of the many great scientists, treatment providers, and donors of the 50x4vets program.”
BetMGM & Kindbridge Behavioral Health
BetMGM has announced it will expand its relationship with Kindbridge Behavioral Health to offer problem gambling referrals in Massachusetts, Michigan, New Jersey, Nevada, Ohio, Pennsylvania, West Virginia, and Ontario. This comes as BetMGM reaches its sixth month in the Kindbridge Colorado Pilot Program.
“We are proud to lead the way in providing individuals with this potentially life-changing support and are pleased with how the program has performed so far,” said Rhea Loney, BetMGM’s Chief Compliance Officer. “This expanded investment underscores our dedication to ensuring those who need care can receive it. As access to sports betting and online gaming continues to grow, so should access to problem gambling treatment and care.”
This unprecedented collaboration between an online operator and a treatment provider offers direct access to comprehensive mental health assessments, treatment, and group support services. As a result, a number of Colorado residents who have opted to be banned from gambling through the state’s self-exclusion program are now actively receiving referrals for voluntary treatment from BetMGM.
“We welcome BetMGM’s decision to extend mental health services to players in distress across multiple jurisdictions,” added Daniel Umfleet, CEO of Kindbridge Behavioral Health. “This initiative is a positive step toward supporting individuals facing challenges with gambling. It underscores the importance of accessible help and the role we all play in fostering safer gaming environments.”
This news comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in recognizing March as Problem Gambling Awareness Month (PGAM). Throughout the month, new GameSense messaging will be displayed prominently throughout MGM Resorts properties nationwide, as well as in the BetMGM app. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive interactions with guests and customers about how to gamble responsibly.
Additional Commitments
- MGM Resorts and BetMGM provide all employees with comprehensive and research-based responsible gaming training throughout the year. This training empowers employees to proactively promote responsible play and address problem gambling concerns through GameSense.
- The MGM Resorts and BetMGM responsible gaming employee training program through GameSense has been assigned to more than 64,000 employees this year. More than 400 of those employees have already completed the highest level of trainings, earning the title of GameSense Advisor.
- GameSense Advisors are staffed at each MGM Rewards desk across the country, ready to provide assistance and support to guests and their families.
- MGM Resorts and BetMGM also continue in their partnership with the American Gaming Association’s (AGA) Have A Game Plan. ® Bet Responsibly. public service campaign to educate new and seasoned bettors on responsible, legal sports wagering.
For more information, follow @mgmresorts and @BetMGM on X (formerly Twitter).
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company’s 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company’s subsidiary LeoVegas AB offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/.
About Kindbridge Behavioral Health
Kindbridge Behavioral Health is a pioneering mental health service provider dedicated to supporting individuals facing challenges related to problem gambling and other prevalent mental health issues. With a mission to provide comprehensive care and accessible resources, Kindbridge is committed to helping people take control of their recovery journey, as well as provide necessary mental health education amongst corporate executives, athletes, academia, policy makers, and peers in clinical counseling. If interested in learning more, please visit www.kindbridge.com or call 1-877-426-4258.
About Kindbridge Research Institute
The Kindbridge Research Institute is a leading organization in the field of mental health research. Its mission is to improve mental health outcomes through public health strategy design and innovative research. The organization’s focus is on leveraging telehealth solutions to bring better mental health care options directly to distressed and disordered gamblers and gamers. For more information, please visit www.kindbridgeinstitute.org.
About British Columbia Lottery Corporation
BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International’s public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management’s current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, MGM Resorts’ and BetMGM’s expectations regarding the collaboration with Kindbridge, the programs and research initiatives related to the collaboration, and the additional responsible gaming initiatives and commitments to be undertaken by MGM Resorts and BetMGM. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate; the significant competition within the gaming and entertainment industry; risks that the collaboration with Kindbridge or other responsible gaming commitments and initiatives do not occur or do not occur in the manner described herein; MGM Resorts’ and BetMGM’s ability to execute on their respective business plans; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; MGM Resorts’ and BetMGM’s ability to manage growth and access the capital needed to support their respective growth plans; MGM Resorts’ and BetMGM’s ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International’s Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
Media Contacts
Marc Jacobson
MGM Resorts
[email protected]
Jennifer Arapoff
BetMGM
[email protected]
Pat Eichner
Kindbridge
[email protected]
SOURCE MGM Resorts International
Originally published at https://www.prnewswire.com/news-releases/mgm-resorts–betmgm-strengthen-relationship-with-kindbridge-furthering-support-for-problem-gambling-research–treatment-302076633.html
Images courtesy of https://pixabay.com